FinTechs waste a lot of money on marketing, promotions, referrals and onboarding efforts because of their global ambitions. 

This workshop for FinTech and Crypto startups will offer you specific operational guidelines for geo-expansion, partnership contractual arrangements, PLUS outline reasonable marketing and distribution  limitations to help you design clear criteria for promoting your services internationally, onboarding international customers and offering services to them.

Most startups do not know the nuances of cross-border and reverse solicitation principles, and, as a result, fall into one of the following traps:

• completely block certain countries leaving money on the table; or
• allow everything and hope for the best without understanding the long-term risks and consequences.

If you believe that  foreign countries' rules don't apply to you and therefore you are permitted to operate an international business as you please, think again. 

What is your biggest risk?

Your biggest risk is that a foreign regulator may issue a public warning or a cease and desist order against you, and/or that you lose (or won't be able to secure) banking relationships or financial partners.  

Regulatory warnings happen  unexpectedly, and unfortunately, the internal will remember this for a log time, making it extremely difficult to secure new partners and licenses in the future.  

That is why we created this Workshop - using the examples and rules from the EU, UAE and UK!

This workshop will teach you how to structure your operations, onboarding, flows of funds, service terms and partnership terms, as well as marketing, promotions and the website information, to protect yourself from regulatory exposure, while still maximizing geo-expansion potential.

AGENDA

1.Cross-Border Services and Reverse Solicitation

1.1. MICA and ESMA Guidelines on Reverse Solicitation

• What is specifically prohibited
• What is allowed under MICA, ESMA Guidelines and MIFID
• MICA vs MIFID

1.2. UK

1.3. UAE

• Determining Targeting the UAE
• Requirements for Permitted Marketing

2. Planning and executing geo-expansion.

2.1. Your payment infrastructure restrictions.

2.2. Planning Geo-Expansion.

• Cross-border safety checklist
• Local substance
• Digital Setup and Marketing
• Contractual terms

2.3. Marketing strategies. Different treatment of retail and B2B  clients.

3.Documenting your Cross-Border Compliance

4. Appendices and Templates

• Service Terms and website disclosures
• Marketing checklist
• Geo-expansion Roadmap
  • Step 1. Which countries will be targeted first and why?
  • Step 2. Practical aspects to consider when you open a new country
  • Step 3. Compliance requirements and KYC processes
  • Step 4. Define the compliance and risk parameters for the testing phase of the project.
  • Step 5. Estimate the costs and time needed. Compare the Cost and the Benefit.

INCLUDED TEMPLATES:

• Service Terms and website disclosures to protect you from  regulatory exposure.
• Marketing checklist, especially for digital promotions, referrals and educational content.
• Geo-expansion roadmap.

When and how: instantly available on demand.

Logistics: After you will have made the payment, within approximately 10-15 min you will be granted access to the password-protected area of the course portal where all recorded content and templates will be delivered to you. You will be prompted to create your login and password which you will need to access the program recordings at any time in the future.

This offer is non-refundable as soon as you accessed it. 

Questions? – [email protected]

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